Elements of Creative Advertising Course
Friendly City Food Co-op
This was a group project that was assigned for my elements of creative advertising course at James Madison University for the spring of 2024. The ask was to create a mini OOH campaign for Friendly City Food Co-op.
Group mates: Grace Pierce, Riley Shook
Final Deliverables
Billboard Advertisement
Magazine Advertisement
Transit Advertisement
The Process
THE ASK
The goal was to advertise Friendly City Food Co-op with a product to a niche audience in the Harrisonburg area utilizing Out-Of-Home advertising. The product that my group chose to advertise Friendly City Food Co-op with is plant-based BabyBel Cheese.
CREATIVE APPROACH
As we brainstormed, our big idea came to us. The use of a consistent character would appear throughout the ads drawing in the children. The copy we chose spoke to the parents to assure that their kids shouldn’t be ashamed of their allergies and by shopping at Friendly City Food Co-op, they can find safe alternatives that don’t make them stand out in the lunch room.
TARGET AUDIENCE
The niche audience that we chose for our group project was parents of children with a dairy allergy within Harrisonburg and surrounding areas.
