Elements of Creative Advertising
Digital Interactive: Delta
The objective of this educational project was to create digital interactive advertisements centered around a brand that is taking a stance on environmental issue. This objective was achieved using the Adobe Suite. This group project was for my Elements of Creative Advertising course at James Madison University in the Spring of 2024.
Group mates: Grace Pierce, Riley Shook
Final Deliverables for Instagram and Pinterest
The Process
THE ASK
The goal for this project was to create digital interactive advertisements for a brand that is taking a stance on an environmental issue. The brand that my group decided on was Delta and what they are doing to lower carbon emissions.
CREATIVE APPROACH
Our big idea was a rewards program named “Green Miles”, similar to the regular “Sky Miles” program. The idea was to a leaderboard to track who selects flights that are using SAF (sustainable aviation fuel). Using Instagram and Pinterest, users could take mini quizzes via Instagram stories, repost a picture of them on an SAF flight, and check the leaderboard for updates. The idea is that more people would want to win prizes for being at the top of the leaderboard but they would also being flying sustainably at the same time.
TARGET AUDIENCE
The target audience for this project is millennials who are avid travelers but also want to help save the Earth.
